Client
Ford
Year
2018
Services
Sites · Apps
Go Further
A casual web-based videogame supporting Ford's Latin American "Go Further" campaign, built with JWT, inspired by the Rally model.
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The challenge
Translate the energy of the Ford Rally model into a digital campaign people would actively play with, not just see. Built across desktop and mobile, on a regional Latin American footprint.
What we built
In partnership with JWT, Spark engineered a high-quality casual web game inspired by the Rally driving experience. Smooth controls, branded visuals, shareable score loop.
The outcome
A campaign asset that doubled as an interactive product, driving session time and brand engagement that a banner ad could never deliver.
JWT
Creative partner
HTML5
Cross-platform
LATAM
Regional reach
Gallery
1 asset
